euromast kidsclub

The Euromast in Rotterdam wishes to connect to a younger audience. We did a campaign where we asked children to come up with designs for the new mascotte.
Over 600 children participated in the contest.
10 finalists were selected and invited to tell more about their mascotte on film. This film was used by the cildren as campaign material to collect as many votes as possible. The final rendition of the winning mascotte are 'Mees and Makki'.